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Linda
Sommer, Ph.D., CEO
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Linda
Sommer has expanded the role of the company into a highly
visible force within the international business community,
garnering a strong following in numerous industries. Linda
has coached executives and officers in the Fortune 500 companies
for over fifteen years and has been much sought after as a
key-note motivational speaker. She has been a major player
in IPO's and has developed many entrepreneurial business
situations as a venture capitalist.
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Joseph
Yeager, Ph.D., Chairman and Founder
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Joseph
Yeager continues to advance the envelope of persuasion, influence,
and decision-making technologies. Joseph, a psychologist specializing
in issues related to affecting changes in human performance,
served in an executive position with Fortune 500 companies.
He has published in noted management and professional journals
and has written numerous books on human behavior and business.
Before starting his own firm in 1975, he was a senior executive
in the airline, pharmaceutical, and psychological testing
industries.
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Juliette
Faughnan, President
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Juliette has actively contributed to the growth and success of Sommer Consulting since 1998. As the President since 2004, Juliette brings her expertise in psychology and linguistics to bear with a total systems analysis approach. Juliette has headed the firm's major projects, research innovations, and client relationships throughout her tenure with the firm. Due to her background and expertise in behavior and language, she is often asked to consult in a lead operational role for developing research strategy approaches with many of the firm's clients.
Her vision continues to lead and drive Sommer Consulting's expansion by creating avenues into new markets, broadening its geographic reach, and developing cutting edge methodologies and approaches to meet the changing needs of Sommer's diverse client base.
Juliette is a Magna cum Laude graduate of Duke University where she graduated Phi Beta Kappa. She is an active member of the Healthcare Businesswomen's Association, PMRG (Pharmaceutical Marketing Research Group), and INROADS. She is currently pursuing her Masters from the University of Pennsylvania in Organizational Dynamics.
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Frank Pennisi, Vice President of Market Research
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Frank joined Sommer Consulting in 2001. In addition to moderating phone/web and in-person research, where he has conducted thousands of interviews over his career, Frank plays a critical role in the design and management of all of the firm's research. Frank's expertise covers multiple qualitative research methodologies, including insight mining, decision strategy, positioning, message/concept testing, detail aid development, and war games. He often works behind the scenes designing customized research methodologies when needed, running high-level analyses for complex projects, and overseeing project staff to ensure the highest quality deliverables on all projects.
Over the past few years, Frank has worked to advance the quality and scope of Sommer's research offerings. His creativity and spontaneity have inspired various new research methodologies, as well as advanced report formats and tools for data collection. Frank is a graduate of the University of Pennsylvania's Wharton School. He is a participating member of PMRG (Pharmaceutical Marketing Research Group) and QRCA (Qualitative Research Consultants Association).
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Research
Analysts
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Sommer
Consulting's research teams consist of full-time, experienced
employees who are highly trained in interviewing skills (rapport,
pacing, leading) and high level linguistic and psychological
analysis. Our research analysts are among the best and brightest,
recruited from the top ten universities in the country, with
diverse backgrounds in areas such as psychology, marketing,
economics, communications, and biology. Analysts must complete
a thorough training program in rapport, pacing, and interviewing
skills. Consequently, they are often believed to be peers
and/or experts by the target audience members they interview.
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| Television
entertains us with detectives such as Lt. Columbo and Gus Grissom
of CSI. These shows routinely demonstrate a basic fact: No behavior
of any kind occurs unless there are three ingredients:
If
detectives have these three sets of facts they catch bad guys. If
marketers...
Read
More >
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