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How Do I Explain Your Expertise To My Colleagues? Where Does Something Like This Fit In? But What If I'm Satisfied With My Current Consultants? Where Does the Expertise Behind Your Coding Process Come From? Human decisions have complex architecture, requiring powerful decoding methods when the intent is to persuade the audience to change its preference for products or services. The last three decades of the twentieth century produced sophisticated ways of gaining more productivity from decision analysis of human factors in business marketing situations. Behavioral science and technology leaped ahead in effective business applications with the emergence of new technologies in language and cognitive processing as keys to solving problems. The inventor of the Linguis-Techs technology used by Sommer Consulting, Dr. Yeager, among a few innovative leaders in behavioral research, developed new technologies in decision-making and behavior change. His methods integrated new results from systems analysis, content analysis, and linguistics, as well as, statistical and non-parametric quantitative methods for business applications. Our coders are rigorously trained to identify patterns and to recognize the components that make up decision architecture. By listening to the target audience's responses, our consultants are able to develop a predictive profile formulated via an analytic model that shows what to say and how to say it to achieve a persuasive result. How Do I Explain Your Expertise To My Colleagues? Similar to English language grammar, there is an inherent linguistic architecture to the cognitive and emotional processing of decisions. Sommer Consulting leverages this inherent architecture of decision-making into techniques used to elicit rapport and modify decision-strategy and customer behavior through the interview process. Behaviorally engineered questions reveal the components that provide our clients with leverage to achieve their marketing objectives. Our expertise in language and cognitive imaging mechanisms provide the power to influence and persuade target audiences according to the business objectives at hand. Sommer Consulting is able to identify the catalyst that will bring change via conscious and unconscious motivations. Sommer Consulting is unique in the ability to provide solid solutions to business situations requiring influence on an audience. Where Does Something Like This Fit In? The straightforward answer: Use Sommer Consulting when you want to know the mindset of your targeted audience and what to do to align that audience with your business objectives. Sommer Consulting can be brought in at any time in the product life cycle when a clear understanding of the customers' mindset is needed. Our goal is to help our clients win. Our research is especially useful because it allows our clients to prepare a reliable project platform offering certainty that all of their project steps are in the right direction. We have expertise in launches, positioning, messaging, product design, and more. Our ability to elicit the effective approach that will motivate an audience is extremely useful for all phases and types of messaging, or for use with ad agency copy. The essential difference is the certainty in the answers that our technology provides. We are uniquely positioned to peel back the layers of customer decisions. Simply put, no one else can do what we do, nor do anything like it. To our knowledge, there is no other technology that elicits both the conscious and unconscious motivations that we reveal through our methods. Our analysis is complete when we have the story that will move the target audience -- not when we have conducted a certain number of interviews or reached a time limit. Behavioral engineering provides solid answers not available in less advanced approaches. Our results are cost-effective -- clients can use us in place of numerous research approaches that specialize in fragments, but which do not offer the whole story nor say specifically what to do with the results. We add to previous research by providing the missing pieces that others do not offer, thus completing the answers that are needed. But What If I'm Satisfied With My Current Consultants? Then use them! Yet we encourage you to consider letting us show you how much we can add to your current research. We assure you that our cost-effective approach and our findings will give you insights that you have not found from other research firms. |
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| Television entertains us with detectives such as Lt. Columbo and Gus Grissom of CSI. These shows routinely demonstrate a basic fact: No behavior of any kind occurs unless there are three ingredients:
If detectives have these three sets of facts they catch bad guys. If marketers... |